September 2025

Decoding Your Market Potential: A Serviceable Obtainable Market Example

Market Size & Potential / By

Decoding Your Market Potential: A Serviceable Obtainable Market Example Imagine launching a revolutionary new coffee brewing device. You believe everyone will want one. But will they actually *buyone? That’s where understanding your market size comes in. And within that market size, the Serviceable Obtainable Market (SOM) is your actionable sweet spot. It’s the realistic slice …

Decoding Your Market Potential: A Serviceable Obtainable Market Example Read More »

Unlocking Innovation: Customer Discovery for New Feature Success

Customer Discovery / By

Unlocking Innovation: Customer Discovery for New Feature Success Imagine pouring weeks, even months, into developing a groundbreaking new feature, only to watch it sink without a trace upon release. The crickets chirp, user adoption flatlines, and your team is left wondering, What went wrong? The answer often lies in a lack of robust customer discovery. …

Unlocking Innovation: Customer Discovery for New Feature Success Read More »

What To Do After Customer Discovery: A Practical Guide

Customer Discovery / By

What To Do After Customer Discovery: A Practical Guide Imagine the thrill of striking gold after a long, arduous search. That’s the feeling you get after completing customer discovery. You’ve unearthed valuable insights about your target audience, their needs, and their pain points. But what comes next? Many entrepreneurs stumble at this crucial juncture, unsure …

What To Do After Customer Discovery: A Practical Guide Read More »

Scroll to Top