Course Curriculum

Lesson 1: Event and Webinar Marketing Foundations

Master the strategic foundation that separates profitable webinars from time-wasting failures. Learn how to align your event goals with business objectives and set up tracking systems that prove ROI from day one.

Lesson 2: Comprehensive Audience Research and Strategic Profiling

Discover the advanced research techniques using Google Analytics, Facebook Insights, and LinkedIn to identify exactly who your ideal attendees are and what they desperately want to buy.

Lesson 3: Strategic Event Planning and Resource Management

Get the complete project management system including timeline templates, budget worksheets, and platform selection criteria that ensure every webinar launches smoothly and profitably.

Lesson 4: Content Strategy and High-Impact Event Concepts

Learn the topic research methods using BuzzSumo and Google Trends to create webinar concepts that audiences can’t resist attending and naturally lead to sales conversations.

Lesson 5: Technical Infrastructure and Professional Setup

Eliminate technical anxiety forever with bulletproof setup protocols, platform integrations, and backup systems that guarantee professional-quality delivery every time.

Lesson 6: Conversion-Optimized Registration and Email Marketing

Build registration pages that convert visitors into attendees using psychological triggers, plus automated email sequences that maximize show-up rates and pre-sell your offers.

Lesson 7: Multi-Channel Promotion and Paid Traffic Strategies

Deploy the complete promotion playbook across social media, paid advertising, partnerships, and content marketing to fill every webinar with qualified prospects.

Lesson 8: Attendance Maximization and Pre-Event Engagement

Transform your typical 20-30% show-up rates into 60-70% attendance using advanced reminder sequences, community building, and last-minute conversion tactics.

Lesson 9: Masterful Live Presentation and Interactive Experience

Master the conversation-based presentation style that keeps audiences engaged for 60-90 minutes and positions you as the obvious solution to their problems.

Lesson 10: Advanced Engagement and Real-Time Audience Management

Implement interactive elements like live polls, breakout sessions, and gamification that transform passive viewers into active participants eager to work with you.

Lesson 11: Lead Conversion and Automated Follow-Up Systems

Deploy the systematic approach to qualifying leads and converting attendees into customers through strategic offers, automated sequences, and optimized sales conversations.

Lesson 12: Performance Analysis and Strategic Content Repurposing

Measure what matters with comprehensive analytics, then multiply your content’s value by repurposing one webinar into months of marketing material across multiple channels.

By completing this course, you will be able to:

✓ Strategic Planning & Setup

• Plan and execute webinars that align with your business goals and generate measurable ROI
• Select the right platforms and tools for your budget and technical comfort level
• Create professional technical setups that eliminate embarrassing glitches and failures

✓ Audience Development & Content Creation

• Research and understand your ideal audience better than they understand themselves
• Develop compelling webinar topics that attract your perfect customers
• Structure presentations that hold attention and naturally lead to sales

✓ Marketing & Promotion

• Build registration pages that convert cold traffic into engaged attendees
• Deploy multi-channel promotion strategies that fill every webinar
• Create automated email sequences that maximize attendance and pre-sell your offers

✓ Live Delivery & Engagement

• Deliver confident, engaging presentations that position you as an expert
• Use interactive elements that keep audiences participating for 60+ minutes
• Handle technical issues and difficult participants like a seasoned professional

✓ Conversion & Follow-Up

• Convert webinar attendees into qualified leads and paying customers
• Build automated systems that continue selling long after your webinar ends
• Analyze performance data to continuously improve your results

✓ Scaling & Optimization

• Repurpose webinar content into multiple marketing assets
• Scale your webinar marketing without proportionally increasing time investment
• Build long-term customer relationships that generate recurring revenue

Key Course Highlights

🎯 Proven System: Based on Derek’s real transformation from bankruptcy to $47K monthly revenue

📈 Fast Results: Students report seeing improvements within 18 days on average

💰 High ROI: Documented median ROI of 2,840% within first 6 months

🔧 No-Tech-Stress: Bulletproof technical protocols eliminate common failure points

📊 Data-Driven: Complete analytics and measurement frameworks included

🤝 Relationship-Focused: Conversation-based approach that builds genuine connections

⚡ Time-Efficient: Designed for busy business owners with limited time

🎓 Complete Training: 12 comprehensive lessons covering every aspect of webinar marketing

🔄 Evergreen Content: Strategies work regardless of industry or business type

Perfect for business owners who:

• Want to generate consistent leads and sales without constant cold outreach
• Have expertise to share but struggle to attract and convert qualified prospects
• Are tired of social media marketing that feels like shouting into the void
• Need a systematic approach to customer acquisition that doesn’t rely on referrals
• Want to build authority and trust in their industry through valuable content
• Are ready to invest time learning a skill that provides long-term competitive advantage

This course is NOT for:

• People looking for overnight success without effort or implementation
• Business owners unwilling to invest 4-6 hours per week during the learning phase
• Those seeking advanced strategies who already run successful webinar campaigns
• Companies needing enterprise-level solutions for audiences over 10,000 people